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2016

Social Media

Articles 1 - 6 of 6

Full-Text Articles in Engineering

Out From Darkness And Into The Light: The Role Of Transparency And Social Media In Government, Frances Nichols Bachstein Aug 2016

Out From Darkness And Into The Light: The Role Of Transparency And Social Media In Government, Frances Nichols Bachstein

Doctoral Dissertations

Government agencies that protect secrecy often have a difficult time connecting to the public. Secretive, or perceived secretive government organizations often fall into the nebulous realm of uncertainty for the information consumer. This results in a great deal of misinformation and disinformation being thought of as correct. Since 2008, the US government is moving toward a more transparent, open, and easily accessed information base through social media. Agencies across the government are adopting types of social media communication. However, bureaus that primarily focus on security and safeguarding secrets struggle with how much disclose, which platforms of social media are the …

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Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown Jul 2016

Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown

Journal of International Technology and Information Management

Assessment is now at the center of the new business education zeitgeist. This focus is the direct result of feedback from the business community regarding the growing gap between their needs and graduates from many business schools. Recently this divide has fallen under even closer scrutiny because of increasing student debt and the growing controversy over return-on- investment. Today business leaders are looking for web-savvy, problem-solving graduates. To this end, AACSB and regional accrediting bodies are calling for the adoption of comprehensive collaborative learning strategies to better align graduates’ skill sets with the real needs of business. Crowdsourcing, which is …

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Time-Based Ensembles For Prediction Of Rare Events In News Streams, Nuno Moniz, Luís Torgo, Magdalini Eirinaki Jan 2016

Time-Based Ensembles For Prediction Of Rare Events In News Streams, Nuno Moniz, Luís Torgo, Magdalini Eirinaki

Faculty Publications

Thousands of news are published everyday reporting worldwide events. Most of these news obtain a low level of popularity and only a small set of events become highly popular in social media platforms. Predicting rare cases of highly popular news is not a trivial task due to shortcomings of standard learning approaches and evaluation metrics. So far, the standard task of predicting the popularity of news items has been tackled by either of two distinct strategies related to the publication time of news. The first strategy, a priori, is focused on predicting the popularity of news upon their publication when …

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Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith Jan 2016

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

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Personalized And Adaptive Semantic Information Filtering For Social Media, Pavan Kapanipathi Jan 2016

Personalized And Adaptive Semantic Information Filtering For Social Media, Pavan Kapanipathi

Browse all Theses and Dissertations

Social media has experienced immense growth in recent times. These platforms are becoming increasingly common for information seeking and consumption, and as part of its growing popularity, information overload pose a significant challenge to users. For instance, Twitter alone generates around 500 million tweets per day and it is impractical for users to have to parse through such an enormous stream to find information that are interesting to them. This situation necessitates efficient personalized filtering mechanisms for users to consume relevant, interesting information from social media. Building a personalized filtering system involves understanding users' interests and utilizing these interests to …

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Mining And Analyzing Subjective Experiences In User Generated Content, Lu Chen Jan 2016

Mining And Analyzing Subjective Experiences In User Generated Content, Lu Chen

Browse all Theses and Dissertations

Web 2.0 and social media enable people to create, share and discover information instantly anywhere, anytime. A great amount of this information is subjective information -- the information about people's subjective experiences, ranging from feelings of what is happening in our daily lives to opinions on a wide variety of topics. Subjective information is useful to individuals, businesses, and government agencies to support decision making in areas such as product purchase, marketing strategy, and policy making. However, much useful subjective information is buried in ever-growing user generated data on social media platforms, it is still difficult to extract high quality …

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