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Leveraging User Data To Drive A Website Redesign, Michael Blake
Leveraging User Data To Drive A Website Redesign, Michael Blake
GW Research Days 2014
Background: One of the most challenging aspects of redesigning an organization's website is balancing the needs of existing users while optimizing the experience for future users. This balance is especially crucial in academia where new users arrive every semester and may remain for anywhere from a year to a decade or more. When faced with the task of redesigning its website, GW's Himmelfarb Health Sciences Library conducted extensive user research in an attempt to design a site that preserved the positive aspects of the experience of existing users while improving their experience and reducing the learning curve for new users. …