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College Choice, Consumer Behavior, And Gender Enrollment Patterns: A Mixed Methods Case Study Of Marathon University, Jessica I. Prach

Theses and Dissertations

Gender and enrollment patterns in higher education have changed over the past 40 years, where women are now the majority of students enrolling in colleges and universities nationally each year compared to men (U.S. Department of Education, 2018b). Despite enrollment trends indicating a dramatic increase of female students at colleges and universities, Marathon University has experienced the opposite. The purpose of this concurrent, mixed methods case studies was to identify why female students are choosing not to enroll at Marathon University, despite relatively even rates of application and admission compared to male students. The intent of this study was to …