Higher Education Commons^™

Impact Of Enrollment Management, Marketing And Strategic Planning On Adult Higher Education Enrollment Patterns, Kinfu Adisu

Dissertations

This qualitative study examined the impact of enrollment management, marketing and strategic planning practices (or lack thereof) on enrollment trends in two graduate programs across five Grand Rapids, Michigan-based institutions of higher education. Deans, department heads or program directors associated with the Master's of Business and Master's of Education degrees in each institution were interviewed, as were regional administrators and marketing personnel for a total of 15 participants. In addition, the challenges faced by these graduate programs and how such challenges impacted enrollment patterns were analyzed.

Findings indicate that to a large degree the concepts of enrollment management, marketing and …

College Of Science And Mathematics Annual Report 2006, College Of Science And Mathematics, Wright State University

College of Science and Mathematics Annual Reports

This 20 page report summarizes the yearly happenings within the College of Science and Mathematics. It includes information on events through the year, enrollment, budget, and other important events within the college.

African American Parents In The Search Stage Of College Choice: Unintentional Contributions To The Female To Male College Enrollment Gap, Michael J. Smith, Michael Fleming

Education Faculty Publications and Presentations

A serious imbalance exists in today’s African American undergraduate student population where women far outnumber men. Although at the macro level political, sociological, and economic forces frame this gender enrollment gap, scant research has explored micro level influences such as parents and parenting. This study uses a qualitative methodology and Hossler’s model of college choice to examine African American parent involvement during the search stage. The study found that the parents, who were mostly female, had higher aspirations for daughters, encouraged daughters to consider four-year colleges more often, but showed equal levels of tangible support for sons and daughters. The …

A Different Way To Approach The Future: Using Chaos Theory To Improve Planning, Marc Cutright

To Improve the Academy: A Journal of Educational Development

Strategic planning is a good idea that gets a bad name from dubious efforts carrying the title. Much of this rap comes from half-hearted exercises, but some of it comes from efforts that founder due to faulty or limited conceptions of how the future “works.” Chaos theory is an alternative approach and metaphor with potential to let us see the future and its dynamics in new ways. Cognizance of chaos’s nature and underlying structure might help us do planning in new, nonintuitive, and more successful ways.