Higher Education Commons^™

Inclusive Fundraising: Strategies To Qualify, Cultivate, Solicit, And Steward Alumnx Of Color, Brandon Majmudar

The Vermont Connection

Support from alumnx of color is increasingly important to universities due to loftier capital campaigns goal, and ever-increasing university tuition. Analyzing literature on giving patterns of multiple communities of color themes emerge on why alumnx of color do not give back to their alma maters. The issues of alumnx invisibility, trust and tangibility, and the importance of community are central among communities of color and what often inform their desire to donate. When these areas of focus are given the proper attention, universities can change how alumnx of color view the university and increase the significant gift potential of alumnx …