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Leveraging Student-Generated Social Media Data For Higher Education Marketing In Pakistan: A Netnographic Approach To Enhance Student Engagement And Branding, Hamza Rashid, Aamir Shahzad, Wisal Ahmad
Leveraging Student-Generated Social Media Data For Higher Education Marketing In Pakistan: A Netnographic Approach To Enhance Student Engagement And Branding, Hamza Rashid, Aamir Shahzad, Wisal Ahmad
CBER Conference
This conceptual paper delves into the dynamic realm of higher education marketing in Pakistan, focusing on the utilization of student-generated social media data as a strategic resource. This paper proposes a netnographic approach as a potent means to harness the wealth of insights embedded in online conversations, enabling HEIs to establish deeper connections with students and refine their marketing strategies.