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Full-Text Articles in Higher Education
Institutional Environments And Resource Dependence: Sources Of Administrative Structure In Institutions Of Higher Education, Pamela S. Tolbert
Institutional Environments And Resource Dependence: Sources Of Administrative Structure In Institutions Of Higher Education, Pamela S. Tolbert
Pamela S Tolbert
Two theoretical perspectives are combined to explain the pattern of administrative offices in public and private institutions of higher education. The first perspective, resource dependence, is used to show that the need to ensure a stable flow of resources from external sources of support partially determines administrative differentiation. The second perspective, institutionalization, emphasizes the common understandings and social definitions of organizational behavior and structure considered appropriate and nonproblematic and suggests conditions under which dependency will and will not predict the number of administrative offices that manage funding relations. The results of the analyses indicate that dependence on nontraditional sources of …
College Access Marketing, Christopher W. Tremblay, Ed.D
College Access Marketing, Christopher W. Tremblay, Ed.D
Christopher W Tremblay, Ed.D
College access marketing (CAM) is a relatively new phenomenon that seeks to positively influence the college-going rate. This report defines CAM, describes CAM examples, and discusses how CAM seeks to counter barriers to college. it explores four main elements of CAM: information, marketing, advocacy, and social mobilization. Further, it identifies themes among the CAM literature that illustrate its value. It explains CAM’s role in supporting access to higher education, discusses the shortcomings of the literature, and identifies areas for further research. As CAM evolves, so will its effectiveness in promoting higher education and facilitating college enrollment.