Higher Education Commons^™

Managing Enrollment Strategically Both Formally And Informally, Magdalena Hinojosa, Paula Luff, Pj Woolston

Organization and School Leadership Faculty Publications and Presentations

The chief enrollment management officer (CEMO) is often responsible for optimizing institutional enrollment in ways that exceed the direct authority and responsibility of that office. To be successful, the CEMO needs to develop a high level of influence across the campus. Three particularly effective ways that the CEMO can exert influence to improve the student experience is by shaping institutional process, organizational structure, and overall culture.