Higher Education Commons^™

Book Review: Rethinking College Admissions: Research-Based Practice And Policy, Christopher W. Tremblay

Journal of College Access

No abstract provided.

The Basic Communication Course And College Student Retention: A Longitudinal Analysis, David E. Schneider, Jennifer D. Mccullough

Journal of Communication Pedagogy

This longitudinal study examined the relationship between two formats of the basic communication course (BCC) and first-year college student retention over a four-year period. Chi-square and logistic regression models indicated students who completed the BCC were more likely to be retained than those who did not complete the BCC. While completing the BCC was associated with retention for both formats, the hybrid BCC format was more consistently related to retention than the public speaking BCC. Students from certain demographic groups who completed the hybrid BCC were retained more frequently than students from the same demographic who did not complete the …

Elucidating College Students’ Stressors: Photovoice As A Pedagogical Tool And Qualitative Methodology, Deanne Priddis, Heather L. Hundley

Journal of Communication Pedagogy

Traditional research examining student stress relies on surveys using pre-determined categories. This study diverts from that approach by adopting a Communication in Conflict class assignment over seven classes (N = 115) using photovoice to determine if results fluctuate by using a different methodology. Additionally, we sought to understand if the sources of stress vary by gender and semester. The data revealed seven categories as the main stressors of student conflict: 1) time management, 2) mental health, 3) finding oneself, 4) future uncertainty, 5) other, 6) financial, and 7) past mistakes. Regardless of participants’ sex/gender or semester in which the data …

Leadership Identity Development Among Aspiring Women Leaders In Higher Education: A Phenomenological Study Of Formal Mentoring, Malia E. Roberts

Dissertations

Men have held the majority of presidencies, vice-presidencies, deanships, and other top administrative positions on college campuses since 1950 (Parker, 2015). The disproportionately low representation of women holding leadership roles in higher education is even more urgent considering few women ever reach the senior most leadership levels (Hannum et al., 2015). As such, the American Council on Education not only identified the need to increase the presence of women in leadership positions and to cultivate a pipeline of future leaders, but also the need to provide formal leadership training opportunities for women (Howard & Gagliardi, 2018). While various higher education …

Development Of Modeling Tools To Determine The Effects Of Customer Diversification On Customer Lifetime Value Volatility In Higher Education, Oscar Neal

Dissertations

As societies become increasingly global the competition for customers continues to increase. In competitive markets, it is important to identify a process to acquire and retain the most profitable customers. To discriminate customers, it is important to understand the value different customers bring to an organization. Much research has been done modeling customer value using customer lifetime value, however, there is limited research on the effect current customer diversity has on future customer lifetime value of future customer portfolios.

In this dissertation, a Lifetime Value Model considering the interaction between customer diversity, revenue management, and customer lifetime value in an …