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Articles 1 - 30 of 237
Full-Text Articles in Higher Education
Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin
Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin
Association of Marketing Theory and Practice Proceedings 2024
This article aims to understand the implications and remedies for the recent turmoil in business school enrollment and retention. By reviewing the academic business literature on enrollment decline and by incorporating a traditional marketing strategy framework, we categorized the existing studies to come up with a list for success. We found that business schools must revise their curriculum with sustainability and technological change in mind. They must invest in hedonic aspects of business education, consider adding creative internship opportunities and incorporate innovative online learning initiatives. They must also identify faculty super influencers and use social media in their promotions. Finally, …
Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers
Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers
Association of Marketing Theory and Practice Proceedings 2024
As the business world continues to evolve, the demand for skilled digital marketers is on the rise. In response to this industry need, educational institutions are tasked with developing innovative pedagogical approaches to equip students with the practical skills necessary for success in the digital marketing field. This paper presents a novel educational initiative implemented at a Midwestern university, where a mock digital ad agency class serves as a preparatory course for students entering an immersive digital marketing course as part of a digital marketing minor.
The mock digital ad agency class is designed to bridge the gap between theoretical …
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2024
Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Talent Acquisition
Employee Relations
Benefits & Wellness
Training & Development
Other
Important Dates This Month
Schedule a Meeting with a Rep From TA
Hiring Training Update
Telework & Flextime Agreements
How to Stay Healthy This Holiday Season
Tuition Assistance Program
Upcoming USG Well-being Events
Mobile Mammography Bus
BBU Live Learning Leadercamp
QPR Training
Safe Zone Training
BBU Channel of the Month
Staff Council Fall Staff Development Conference
Georgia State Charitable Contributions Program
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Talent Acquisition
Training
Upcoming Events
Wellness and Benefits
Open Enrollment
Breast Cancer Awareness Month
Georgia State Charitable Contributions Program
Policy Review
Fire Safety
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Talent Acquisition
Upcoming Events
Wellness Google Group
Fall USG Challenge: Walk and Talk Step Challenge
Understanding Progressive Discipline
BBU Channel of the Month
Training
Policy Review
Fire Safety
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Talent Acquisition
Upcoming Events
Wellness Google Group
Fall USG Challenge: Walk and Talk Step Challenge
Understanding Progressive Discipline
BBU Channel of the Month
Training
Policy Review
Fire Safety
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
TALENT ACQUISITION
EMPLOYEE RELATIONS
TRAINING & DEVELOPMENT
OPEN LABS
RECRUITING SELFSERVICE Q&A
UPCOMING USG WELL-BEING EVENTS
HOW TO DECREASE SCREEN TIME FOR YOU & YOUR FAMILY THIS SUMMER
MINDFULNESS LANGUAGE TRAINING
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
TALENT ACQUISITION
BENEFITS AND WELLNESS
IMPORTANT DATES THIS MONTH
TRAINING & DEVELOPMENT
SUMMER JOB FAIRS
OPEN LABS
RECRUITING SELFSERVICE Q&A
EMPLOYEE TESTIMONIALS
UPCOMING USG WELL-BEING EVENTS
ESSENTIAL SUMMER SAFETYTIPS FOR YOU & YOUR FAMILY
Hr Connection, Georgia Southern University
Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
- Perks at Work
- Position Descriptions moving to Salary.com
- Progressive Discipline Training
- Fire Safety Tips
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Talent Acquisition
Training
Upcoming Events
Wellness and Benefits
Faculty and Staff Wellness Week
Walk with the President
CAPTRUST
Job Fair
Physical And Emotional Impact Of Lighting Conditions In Higher Education Classrooms, Robert P. Mcdonald, Gallayanee Yaoyuneyong
Physical And Emotional Impact Of Lighting Conditions In Higher Education Classrooms, Robert P. Mcdonald, Gallayanee Yaoyuneyong
Association of Marketing Theory and Practice Proceedings 2023
The literature review shows that researchers in different fields have long explored the impact of the physical classroom environments (e.g., lighting, temperature, classroom layout, and furniture) to identify the ideal classroom environments. When the lighting condition is poor (i.e., light levels below standards), it can cause drowsiness, leading to lower concentration and motivation, and elevated student stress. However, most studies focused on K-12 learning environments. Therefore, this study aims to specifically focus on the lighting conditions in educational facilities around a university campus in the Southeastern United States and to explore whether these lighting conditions impact students’ mental well-being, their …
Do You Dare To Study Abroad? Examining Cross-Cultural Differences In The Role Of Covid-19 Post-Pandemic Stress On Study Abroad Intentions And Country Image Formation, Helena Allman, Hilmi A. Atadil, Harriette Bettis-Outland
Do You Dare To Study Abroad? Examining Cross-Cultural Differences In The Role Of Covid-19 Post-Pandemic Stress On Study Abroad Intentions And Country Image Formation, Helena Allman, Hilmi A. Atadil, Harriette Bettis-Outland
Association of Marketing Theory and Practice Proceedings 2023
The purpose of this study is to explore the underlying dimensions of Covid-19 stress to determine the extent to which Covid-19 stress has an effect on students’ intentions to participate in future study abroad programs. The underlying stress factors that this work examines include traumatic stress, contamination fears, fears about economic consequences and past Covid illness experience. The paper addresses the cross-cultural differences in these factors’ effects on studying abroad intentions among young individualistic versus collectivistic consumers. The goal of this study is to develop a deeper understanding of Covid related stress phenomena among global young consumer cohorts. The results …
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
Association of Marketing Theory and Practice Proceedings 2023
This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.
Confronting New Realities: Factors Impacting Adoption And Success Of Online Marketing Education In The Caribbean, Neleen S. Leslie-Piper, Celia Mckoy, Petula Senior
Confronting New Realities: Factors Impacting Adoption And Success Of Online Marketing Education In The Caribbean, Neleen S. Leslie-Piper, Celia Mckoy, Petula Senior
Association of Marketing Theory and Practice Proceedings 2023
ABSTRACT
COVID-19 was a watershed event in higher education as institutions at all levels were affected. Schools, colleges, and universities were forced to transition to remote or online instruction with varying levels of preparation. While most colleges and universities in the developed world were taken by surprise, they were not completely unprepared, as most institutions already had the infrastructure to facilitate online learning. In fact, some institutions were already offering online or hybrid courses of study. The developing world, and the Caribbean in particular, faced a different challenge. While institutions utilized learning management systems to deliver face-to-face classes, the facilitation …
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Charging Towards Reaffirmation
Phase 3 Segments & Batches: Draft Submission & Internal Review
Upcoming Events
SACSCOC Accreditation Resources
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Student Council Minutes, Georgia Southern University
Student Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
Annual Performance Evaluations
Fire Safety Tips
Recruiting Self Service
Wellness Corner
Conflict of Interest Disclosure
Faculty & Staff Housing
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
The Hr Connection, Georgia Southern University
The Hr Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
- E L E C T R O N I C W - 2
- W E L L N E S S C O R N E R
- H O L I D A Y S A F E T Y
- H O L I D A Y F I R E F A C T S
Staff Council Agenda, Georgia Southern University
Staff Council Agenda, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.
November 2022 Human Resources Connection, Georgia Southern University
November 2022 Human Resources Connection, Georgia Southern University
Georgia Southern University Human Resources Newsletters
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Make a Difference in Georgia
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NOVEMBER Fire Safety Tips!
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R E C R U I T I N G S E L F S E R V I C E T R A I N I N G
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St. Joseph’s/Candler Mobile Mammography Unit is Coming to YOU!
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Upcoming USG Well-Being Events
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Class C Operator/ WEX Card Training Update
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Tap Deadline!
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Agenda and Minutes
No abstract provided.