Gifted Education Commons^™

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Impact Report 2018: Equity And Excellence, Illinois Mathematics And Science Academy

Impact Reports

For over 30 years, the Illinois Mathematics and Science Academy (IMSA) has pioneered the future of science, technology, engineering and mathematics (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science; and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:

• Residential education: Helping talented 10th-12th graders representing over 93% of Illinois counties to date reach their fullest potential.
• Student and educator outreach: Leading the charge to continually innovate K-12 STEM education, creating a strong and diverse …

Impact Report 2017: Imsa30, The Promise And Power Of Imsa, Illinois Mathematics And Science Academy

Impact Reports

The State of Illinois launched the Illinois Mathematics and Science Academy (IMSA), which is recognized as the world's leading teaching and learning lab for imagination and inquiry, in collaboration with business, education, and science leaders. For 30 years, IMSA has pioneered the future of science, technology, engineering, and math (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:

New STEM teaching models: leading the charge to …

The Value Of Creating An Innovation Talent Pipeline, Britta Mckenna

Britta McKenna

Investing in the innovation pipeline today translates to Illinois business tomorrow. Somewhere between the rise of “STEM” and “staying globally competitive” in a time after Millennials is Generation Z. Gen Z digital natives are now making their way to and through primary and secondary education and we need to be ready to nurture the emerging talents of these and other future innovators. This is particularly important in Illinois where developing – and retaining – top talent will be a key driver of the state’s knowledge-based economy. There is hard work ahead reimagining what education should look like to support this …

The Value Of Creating An Innovation Talent Pipeline, Britta Mckenna

Publications & Research

Investing in the innovation pipeline today translates to Illinois business tomorrow. Somewhere between the rise of “STEM” and “staying globally competitive” in a time after Millennials is Generation Z. Gen Z digital natives are now making their way to and through primary and secondary education and we need to be ready to nurture the emerging talents of these and other future innovators. This is particularly important in Illinois where developing – and retaining – top talent will be a key driver of the state’s knowledge-based economy. There is hard work ahead reimagining what education should look like to support this …