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Educational Administration and Supervision

Cal Poly Humboldt theses and projects

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The Effects Of Social Media In The Overall Job Satisfaction Of School Administrators, Tiffany R. Maher Jan 2019

The Effects Of Social Media In The Overall Job Satisfaction Of School Administrators, Tiffany R. Maher

Cal Poly Humboldt theses and projects

Literature suggests school administrator shortages worldwide. A number of factors are blamed for this trend, one of which is overall job dissatisfaction. This case study examines the effects of social media on the overall job satisfaction of five school administrators in small town America. Through semi-structured interviews, this research indicates that school administrators in the study avoid reading the comments section of online news media forums. Research participants share their strategies of working proactively with the press, and they reveal how social media has changed their job. Social media has altered the landscape of what it means to be a …