Educational Technology Commons^™

Quantitative Content Analysis Methods In Instructional Technology Research: Defining, Coding, Analyzing And Modeling (Dcam), Leping Liu

Journal of Educational Technology Development and Exchange (JETDE)

Content analysis has been applied in the research of instructional design and technology to analyze (a) text-based contents, such as online discussions, social media communications, or published articles, and (b) other formats of contents such as videos, audios, or pictures. The purpose of this article is to introduce a method of DCAM (Defining, Coding, Analyzing and Modeling) for content analysis with practice examples. DCAM is a quantitative method generated from a series of studies in instructional design conducted by the author, and supported by the literature in the field. The variables defined from the text-content or other formats of contents …