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Full-Text Articles in Educational Leadership
A Lifelong Network: Perceptions And Experiences Of First-Generation Alums After Graduation, Allison Toney
A Lifelong Network: Perceptions And Experiences Of First-Generation Alums After Graduation, Allison Toney
Theses and Dissertations
As first-generation students transition to college graduates, the question lies in whether institutions of higher education are continuing to provide opportunities for them as alums. As a result of first-generation college students being the first in their family to attend college, students may enter college not knowing what to expect. But institutions have evolved to provide services, resources and opportunities that support their success while enrolled. Upon graduation, the process of transitioning out of college can be a challenging time for students as they seek post-graduation success. Some institutions offer support and resources tailored specifically to first-generation graduates or graduates …
Cracking The Code To Effective Marketing In Higher Education: A Case Study Of Recruitment And Retention Of First-Generation, Latinx Community College Students, Manuel L. Romero
Cracking The Code To Effective Marketing In Higher Education: A Case Study Of Recruitment And Retention Of First-Generation, Latinx Community College Students, Manuel L. Romero
Theses and Dissertations
Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to community colleges and their recruitment marketing efforts. Successful advertising involves a marketing strategy where the student is considered the customer (Guilbault, 2017) and creative “edvertising” (DiMartino & Jessen, 2018) campaigns entice students to select one college above other competitors. With a growing Latinx population in the United States, college recruitment …