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Educational Leadership Commons™

Open Access. Powered by Scholars. Published by Universities.®

Communication

2018

Education

Articles 1 - 2 of 2

Full-Text Articles in Educational Leadership

Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr. May 2018

Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr.

Terry L. Hapney Jr., Ph.D.

This article examines public relations in the K–12 school system context. Specifically, the goal of this article is to examine the school superintendent as the chief public relations practitioner of the school system and how he/she would operate as such in the realms of seven public relations theories, as the superintendent works toward meeting the goals and objectives of his/her school district: strategic management function, communitas versus corporatas, persuasion, storytelling and branding, postmodernism, understanding, and sociology.

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The Digital Self: A Qualitative Approach To Studying Female College Students' Use Of Social-Networking Platforms, Megan Christine Gore Jan 2018

The Digital Self: A Qualitative Approach To Studying Female College Students' Use Of Social-Networking Platforms, Megan Christine Gore

Master's Theses and Doctoral Dissertations

The purpose of this research was to understand how female college students make use of social networks, specifically how they use the medium to connect with others. Researching socialnetworking use pertaining to the phenomenon of connection will give a richer understanding of female students’ lived experience of social networking. Many quantitative studies have been conducted about social networking, but more qualitative measures are needed to explore social networking. With the continuously changing social-networking platforms, there is little research that sheds light on social-networking use among female college students. My goal was to conduct a qualitative research study that examined female …

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