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Full-Text Articles in Educational Assessment, Evaluation, and Research
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje
Marketing
This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …
Improving Abet Assessment Processes At Cal Poly, Fred W. Depiero
Improving Abet Assessment Processes At Cal Poly, Fred W. Depiero
Electrical Engineering
No abstract provided.
Program Assessment: A Structured, Systematic, Sustainable Example For Civil Engineers, Allen C. Estes, Ronald W. Welch, Stephen J. Ressler
Program Assessment: A Structured, Systematic, Sustainable Example For Civil Engineers, Allen C. Estes, Ronald W. Welch, Stephen J. Ressler
Architectural Engineering
As the outcomes-based accreditation process continues to evolve since its implementation six years ago, the standards for program assessment and continuous improvement are progressively being raised and many schools struggle with what is required. This paper offers an example of a structured, systematic, sustainable assessment program implemented by the civil engineering program at the United States Military Academy. The process is compatible with the university assessment process and has eight years of documented results. The assessment includes fast loop and slow loop cycles that accomplish very different things. Other features include standardized course assessments, embedded indicators, performance measures for all …