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Curriculum and Social Inquiry Commons™
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Full-Text Articles in Curriculum and Social Inquiry
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows
Atlantic Marketing Association Proceedings
This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …
Students’ Perceptions Of Effectiveness Of Hospitality Curricula And Their Preparedness, Imran Rahman
Students’ Perceptions Of Effectiveness Of Hospitality Curricula And Their Preparedness, Imran Rahman
Masters Theses 1911 - February 2014
Curriculum assessment has been an important tool in measuring the effectiveness of the curriculum to evaluate student learning and preparedness. This study develops a conceptual framework, based on course offerings and descriptions of the Hospitality and Tourism Management Program at the University of Massachusetts Amherst, to evaluate how the curriculum contributes to students’ preparedness for their future career. Using an online field survey, this study examines the skills that contribute to students’ preparedness. Besides putting forward the strengths and weaknesses of the program, and identifying the significant skill areas that contribute significantly to students’ preparedness, findings of this study indicate …