Art Education Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Every Artist Is An Advocate: An Autoethnographic Analysis Of How Higher Education Imposes Artist Advocacy, Noah R B Durnell

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Increasing instability in higher education funding (Thomas, 2021) has directly impacted the University of Montana music program but has also indirectly changed the role of music students to such an extent that I now often say, “every artist is an advocate.” In 2018, the University of Montana School of Music experienced significant threats from budget cuts, and in the years following, attempts to earn legislative funding for capital development failed. Faced with these budget cuts and other lack of funding, music students had to advocate for themselves and employ community and institutional support to maintain the strength of their program. …