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Amazon.Com, Inc Strategic Audit, Ningzhi Luo Dec 2020

Amazon.Com, Inc Strategic Audit, Ningzhi Luo

Honors Theses

Amazon.com, Inc (Amazon) was founded by Jeff Bezos in 1994 as an online marketplace for books but later expanded to e-commerce, cloud computing, digital streaming, and artificial intelligence. This large variety of products and innovations has contributed to Amazon as one of the most influential economic and cultural forces in the world (Eugene Kim, 2018). This study would specifically focus on the e-commerce area and analyze Amazon's position in this market from an external and internal perspective by using three models: Porter's Five Forces, PESTEL, and the SWOT model. The report would identify Amazon's competitive advantages and the challenges it …


Procurement Auctions In E-Commerce, Robert T. Barrett, Robert E. Pugh Mar 2020

Procurement Auctions In E-Commerce, Robert T. Barrett, Robert E. Pugh

Southern Business Review

Robert T. Barrett is associate dean and professor of management, School of Business, Francis Marion University, Florence, SC 29501-0547.

Robert E. Pugh is Eugene A. Fallon Jr., professor of management and associate professor, School of Business, Francis Marion University, Florence, SC 29501-0547.


Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith Feb 2020

Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.