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Choosing Management Information Systems As A Major: Understanding The Smifactors For Mis, Thomas W. Ferratt, Stephen R. Hall, Jayesh Prasad, Donald E. Wynn

Donald Wynn

Given declining management information systems (MIS) enrollments at our university, we seek to understand our students‘ selection of a major. Prior studies have found that students choose a major based on a number of factors, with subject matter interest consistently being most important. We contribute to the literature by developing a deeper understanding of what is meant by subject matter interest, which we refer to as smiFactors, for MIS as a major and career. Based on a qualitative analysis of open-ended survey questions completed by undergraduate business students, we confirm a number of smiFactors for MIS gleaned from recent studies …