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Theses/Dissertations

2019

Fundraising

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Life After Graduation: Current Seniors' Perceptions Of Alumni Engagement And Their Expectations Of The Institution Once They Graduate, Jessica Burns Fugate Nov 2019

Life After Graduation: Current Seniors' Perceptions Of Alumni Engagement And Their Expectations Of The Institution Once They Graduate, Jessica Burns Fugate

USF Tampa Graduate Theses and Dissertations

Alumni participation in the life of an institution is more important now than ever before as state and federal funding continue to shrink and alumni are called on for financial support and to serve as resources for current students. Institutional leaders are hard-pressed to bring in external revenue to bridge the gap as budgets shrink to successfully balance operational costs (Barr & McClellan, 2011), which is done mostly through fundraising efforts targeted toward parents of students, alumni and often current students before they graduate to establish a culture of philanthropy. This need for external revenue increases the necessity for engaged …