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The Brazilian Telenovela "El Clon": An Analysis Of Viewers' Online Vicarious And Virtual Learning Experiences, Elizabeth Barbosa
The Brazilian Telenovela "El Clon": An Analysis Of Viewers' Online Vicarious And Virtual Learning Experiences, Elizabeth Barbosa
Graduate Student Dissertations, Theses, Capstones, and Portfolios
This research involves investigating Brazilian telenovelas as a medium to disseminate knowledge about different cultures and customs. Through a qualitative content analysis this study examines messages posted in the "El Clon" telenovela-world forum with reference to the Muslim cultural theme explored by the telenovela.
The theoretical framework overarching this study is the combination of Bandura's social learning/cognitive theory and Freire's dialogical/participatory communication. In order to operationalize the study, a qualitative content analysis is undertaken utilizing the sub-dimension parasocial interaction model proposed by Sood & Rodgers (2000). The messages are analyzed in order to explore how forum participants engage in the …