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Theses/Dissertations

Arts and Humanities

Aesthetics

2014

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In Search Of The Artist: The Influences Of Commercial Interest On An Art School - A Narrative Analysis, Michael Leonard Sette Jun 2014

In Search Of The Artist: The Influences Of Commercial Interest On An Art School - A Narrative Analysis, Michael Leonard Sette

USF Tampa Graduate Theses and Dissertations

The current study will investigate how identities and roles of the artist converge with competing identities and roles fostered at the institutional level within an art college as revealed through the marketing literature that they produce to attract students and business partnerships. The sociological focus for this proposal is the tension between art as a creative expressive endeavor and art as a commodity that has entered into social transactions unintended by the original expression of the artist. The researcher documents and describes (via narrative analysis) how an art school negotiates competing relationships between the pressures to teach and promote art …