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Exploring The Influence Of Acbsp Accreditation On The Value Proposition Of Nc Business Schools, Jamie Holleman Conrad

Doctoral Dissertations and Projects

National accreditation agencies, such as the Accreditation Council for Business Schools and Programs, offer accreditation opportunities to provide external validation of continuous improvement processes implemented within the business schools’ programs of study. The requirements for obtaining and maintaining the most popular national business program accreditations are resource consuming and do not yet have a documented level of influence on the business schools’ value propositions associated with the accreditation process or accreditation status. The current study is necessary to explore the influence accreditation has on the value proposition presented to the marketplace, which is an essential component of the marketing strategy …