Education Commons^™

Factors And Characteristics Of Alumni Role Identity: Implications For Practice In Higher Education Fundraising And Alumni Relations, Jay Le Roux Dillon

Doctoral Dissertations

Now more than ever, colleges and universities are relying on funds raised from alumni to support their operations. At the same time, the percentage of alumni donors is in decline and new research suggests that higher education fundraising strategies are overly reliant on alumni behaviors and demographics as predictors of giving. A 2011 study by McDearmon addressed this issue by establishing a psychometric measure of a graduate’s self-identification with his or her role as an alumnus/a, dubbed “alumni role identity.” Based in role identity theory (Stryker 1968, 1980; Callero, 1985), McDearmon’s research demonstrated that alumni role identity was associated positively …

The Factors That Influenced The Decision To Enter Into A $1 Billion Fundraising Campaign By Two Public Higher Education Institutions, William Rhodes Logan

Doctoral Dissertations

The purpose of this study was to explore the factors that influenced the decision to enter into a $1 billion fundraising campaign by two public higher education institutions. The research was guided by two questions:

1. What factors influenced the decision to enter into a $1 billion or more fundraising campaign in each of the two public higher education institutions?
2. Were there factors shared by both institutions, and were differences apparent?

Data were collected from 14 in-depth interviews with presidents, vice presidents for development, fundraising volunteers, fundraising campaign consultants, and other members of the staff who were familiar with the factors …