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Applying Marketing Concepts To Seventh-Day Adventist Secondary Education, David Stephen Penner

Dissertations

Problem

Seventh-day Adventist academies face financial problems due to declining enrollments and inadequate funding. Higher education has looked to marketing as a possible means of reversing these trends. While much has been written about marketing in higher education, little has been written concerning the marketing of secondary education.

Method

In order to accomplish the purpose of this study, it was necessary to review the current ideas on marketing higher education and examine those ideas that might apply to secondary education. An outline for marketing SDA secondary education was then developed. In order to validate the outline, a panel of judges, …