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Full-Text Articles in Education

Applying Marketing Concepts To Seventh-Day Adventist Secondary Education, David Stephen Penner Jan 1987

Applying Marketing Concepts To Seventh-Day Adventist Secondary Education, David Stephen Penner

Dissertations

Problem

Seventh-day Adventist academies face financial problems due to declining enrollments and inadequate funding. Higher education has looked to marketing as a possible means of reversing these trends. While much has been written about marketing in higher education, little has been written concerning the marketing of secondary education.

Method

In order to accomplish the purpose of this study, it was necessary to review the current ideas on marketing higher education and examine those ideas that might apply to secondary education. An outline for marketing SDA secondary education was then developed. In order to validate the outline, a panel of judges, …


Comparison Of International And American Doctoral Graduates' Expectations, Satisfaction, And Appropriateness Of Their Programs In Education At Andrews University, Libin Kutup Rampasan Jan 1987

Comparison Of International And American Doctoral Graduates' Expectations, Satisfaction, And Appropriateness Of Their Programs In Education At Andrews University, Libin Kutup Rampasan

Dissertations

Problem

The proportion of international students in the doctoral programs, School of Education at Andrews University, raises concerns over (a) the ability of the programs to meet the varied expectations and needs of the international and American students and (b) the relevance of the students' academic preparations to their careers. Possible differences between the international and American doctoral graduates' appraisals of their programs were investigated.

Method

This ex-post facto study obtained data from two sources: All's records and the graduates' responses to survey questionnaires sent to 143 of the 151 doctoral graduates with known addresses. A 72.7% return rate was …