Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Education
Predictive Modeling And Alumni Fundraising In Higher Education, Mark Walcott
Predictive Modeling And Alumni Fundraising In Higher Education, Mark Walcott
Theses and Dissertations
Institutions of higher education can benefit from using predictive modeling and data mining techniques to enhance capital and fundraising campaigns to yield higher levels of financial contributions. The purpose of this study was to enhance the sophistication of alumni fundraising by using predictive modeling and data mining techniques to address: (a) What factors are most likely to predict the likelihood of alumni making a financial contribution, and (b) What factors are most significant in predicting the amount of money alumni will contribute. Among the 17 variables used by this study those of significance for predicting the likelihood to give included: …
An Examination Of The Role Of Fundraising In Divisions Of Student Affairs At Seven Four-Year Public Universities In The Midwest, Danielle Nicole Miller-Schuster
An Examination Of The Role Of Fundraising In Divisions Of Student Affairs At Seven Four-Year Public Universities In The Midwest, Danielle Nicole Miller-Schuster
Theses and Dissertations
With higher accountability standards, divisions of student affairs must find alternative ways to balance the rising costs of college with the survival and growth of the programs and services expected. This study examined one such alternative, fundraising in student affairs, to further develop the profession's understanding of engaging in or growing development efforts. As more divisions become involved, it becomes important to learn from colleagues in the profession who are engaging in development activities. The purpose of this study was to examine the extent to which divisions of student affairs were involved in fundraising activities at seven 4-year public universities …