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Articles 1 - 2 of 2
Full-Text Articles in Education
Acculturation Of Hispanics/Latinos And Its Impact On Public Relations Through The Framework Of Secondary Research, Angela Trejos - Villacres
Acculturation Of Hispanics/Latinos And Its Impact On Public Relations Through The Framework Of Secondary Research, Angela Trejos - Villacres
Seton Hall University Dissertations and Theses (ETDs)
Hispanics and Latinos are the largest growing minority in the United States. Despite this, they are less likely to be targeted for public relations (PR) campaigns. Through secondary research of previous literature on the subject, it was established that PR does not implement strategies to address this population successfully. This project aimed to investigate the importance of acculturation, cultural representation, language, and media selection for effective PR practices. Then, a modified PR model was presented for professionals to adopt while targeting this ethnic group.
A Descriptive Study Of The Marketing Mix Strategies Utilized By North American Christian Schools, David D. Horner
A Descriptive Study Of The Marketing Mix Strategies Utilized By North American Christian Schools, David D. Horner
Doctoral Dissertations and Projects
Educators often misunderstand marketing. Frequently it is viewed as simply advertising or selling. Marketing is far more encompassing. A closer look at the components of marketing reveals an involvement in virtually all aspects of private school operations. Other than miracles or providential guidance, a solid business plan, based on the “marketing mix,” might contribute most to the overall growth and customer satisfaction within a Christian school. This dissertation is a qualitative study designed to research the marketing mix strategies of private, Christian schools throughout America and Canada. This research effort was designed to collect both descriptive and historical data. A …