Education Commons^™

Digital Campaigning: Using The Bill Of Rights To Advance A Political Position, Kathy Swan, Mark J. Hofer

Articles

Educating students to understand overt, subtle, and erroneous claims made by partisan advertisers is no small feat. Often students are passive consumers who need to learn how to become critical listeners, viewers, readers, and producers of all types of media. Because of this, media literacy--the ability to access, analyze, evaluate, and produce communication in a variety of forms--is growing in importance in schools across the country. This article documents one exercise in which preservice teachers at two universities assigned a project of creating digital advertisements as a mechanism for understanding the Bill of Rights and partisan politics. Specifically, using Windows …