Education Commons^™

Don’T Trash Nevada: An Anti-Litter Strategy For Southern Nevada, Public Lands Institute

Anti-littering Presentations

• Increase public awareness about the desert dumping and urban littering.
• Increase the media’s awareness of the dumping and littering problem.
• Over the life of the campaign, modify behavior to reduce littering and dumping by Clark County residents and visitors.

A Descriptive Study Of The Marketing Mix Strategies Utilized By North American Christian Schools, David D. Horner

Doctoral Dissertations and Projects

Educators often misunderstand marketing. Frequently it is viewed as simply advertising or selling. Marketing is far more encompassing. A closer look at the components of marketing reveals an involvement in virtually all aspects of private school operations. Other than miracles or providential guidance, a solid business plan, based on the “marketing mix,” might contribute most to the overall growth and customer satisfaction within a Christian school. This dissertation is a qualitative study designed to research the marketing mix strategies of private, Christian schools throughout America and Canada. This research effort was designed to collect both descriptive and historical data. A …

Digital Campaigning: Using The Bill Of Rights To Advance A Political Position, Kathy Swan, Mark J. Hofer

Articles

Educating students to understand overt, subtle, and erroneous claims made by partisan advertisers is no small feat. Often students are passive consumers who need to learn how to become critical listeners, viewers, readers, and producers of all types of media. Because of this, media literacy--the ability to access, analyze, evaluate, and produce communication in a variety of forms--is growing in importance in schools across the country. This article documents one exercise in which preservice teachers at two universities assigned a project of creating digital advertisements as a mechanism for understanding the Bill of Rights and partisan politics. Specifically, using Windows …