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Intervention E-Mails And Retention: How E-Mails Tailored To Personality Impact An Undergraduate Student's Decision To Return To School Or Not, John Kelly Heffernon

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Universities and colleges constantly face a costly problem: low student retention rates. One potential solution to low student retention is a personality-tailored e-mail intervention. The researcher tested this idea with a sample of 59 first-year students from Minnesota State University, Mankato. Participants took a personality assessment in order to measure their personality trait of sociability. Then participants were split into an experimental group and a control group based on a matched-sample paradigm that ensured sociability was not significantly different between the two groups. Participants in the experimental group received four different intervention e-mails throughout the course of the 2015 fall …