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2017

Higher Education Administration

University of Nebraska - Lincoln

Strategic enrollment management

Articles 1 - 1 of 1

Full-Text Articles in Education

Examining Admission Policy Change At A Private, Tuition-Dependent, Baccalaureate Institution In An Urban Setting: A Qualitative Case Study, Christopher B. Gage May 2017

Examining Admission Policy Change At A Private, Tuition-Dependent, Baccalaureate Institution In An Urban Setting: A Qualitative Case Study, Christopher B. Gage

College of Education and Human Sciences: Dissertations, Theses, and Student Research

Higher education in America is resilient; in the face of seemingly insurmountable challenges, higher education manages to weather the storm of change, pressure, doubt, and criticism. Consider the following challenges: shifting demographics, escalating tuition, decreased state funding, retention and graduation rates, flat tuition revenue, competition for students, student preparedness, and student loan debt. Enrollment managers navigate these formidable impediments through innovative policy change, leadership and faithfulness to institutional mission (Eckel & Kezar, 2003b; Hector, 2016). Test-optional admission policies are changing the landscape of the enrollment management profession. Critics say some institutions adopt test-optional admissions to improve their national rankings by …