Education Commons^™

A Descriptive Study Of The Marketing Mix Strategies Utilized By North American Christian Schools, David D. Horner

Doctoral Dissertations and Projects

Educators often misunderstand marketing. Frequently it is viewed as simply advertising or selling. Marketing is far more encompassing. A closer look at the components of marketing reveals an involvement in virtually all aspects of private school operations. Other than miracles or providential guidance, a solid business plan, based on the “marketing mix,” might contribute most to the overall growth and customer satisfaction within a Christian school. This dissertation is a qualitative study designed to research the marketing mix strategies of private, Christian schools throughout America and Canada. This research effort was designed to collect both descriptive and historical data. A …

An Exploratory Analysis Of The Effects Of A Statewide Mandatory Grade Retention Policy And Student Academic Achievement, Larry J. Porter Jr.

USF Tampa Graduate Theses and Dissertations

The literacy skills of students have become a significant concern among legislators and educators. The federal government has responded to this by enacting legislation that increases state accountability to provide evidence-based interventions to struggling readers. In response, the State of Florida has mandated mandatory retention for third-grade students who are at risk for reading failure. Third-grade students who do not pass the Florida comprehensive Assessment Test-Reading (FCAT) are retained. Students who score at Level 1 are retained, and students who scored at Levels 2 through 5 are promoted.

Research has indicated that retention has been an ineffective intervention to improve …

Promoting Your School Library’S Services With An E-Mail Newsletter, Roxanne M. Spencer

The Southeastern Librarian

In this age of competing services and resources, school libraries constantly look for ways to promote their services and engender excitement among students. From book fairs to literature circles to guest lecturers, the evolving school library media center must continually showcase its services. Librarians have often been hesitant to promote their services, but necessity has forced us all to become more marketing oriented. The library newsletter offers one inexpensive, non-aggressive, but effective way to reach out to fellow teachers, administrators, and students and parents.