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Crowd Sourced Product Reviews: A Study Of Evaluation Standards Used, Alexander W. Manga

Dissertations

People are using online product reviews and evaluations more and more (Chandler et al., 2013). As the usage of online reviews persists and more smart phone applications are created, the demand for online product review continues to increase; yet, there is no indication of the quality of these reviews. In fact, some online reviews have been found to be fraudulent and misleading. Many online product reviews come from Internet-based crowdsource organizations. Few studies have explored evaluation practices among these organizations, and as a result, it is unclear what, if any, evaluation standards are used by crowdsource reviewers, particularly those found …