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The Effect Of Viewing Different Modalities Of Alcohol-Related Social Media Content Shared By Friends On Alcohol Outcomes: A Longitudinal Examination, Megan E. Strowger

Psychology Theses & Dissertations

Social influences have robust associations with problematic alcohol use among emerging adult college students. Examinations of social influences increasingly focus on social media influences via alcohol-related content (ARC) sharing and viewing. Limited longitudinal research suggests that increased exposure to ARC is associated with increased alcohol consumption among college students over time. Most research examining exposure has not focused on who (e.g., specific friends) is sharing this content, the modality (e.g., photos) or the qualities of those sharing content and their relationship (e.g., closeness) to the viewer. The current study examined cross-sectional and longitudinal associations between alcohol consumption/consequences and: 1) sharing …