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Articles 1 - 4 of 4
Full-Text Articles in Education
The Implications Of A University Brand: Institutional Brand Alignment And The Experience Of Honors Students Attending Clemson University, Lori Pindar
All Dissertations
In this research, the process by which honors students interact with the institutional brand and become part of their university is examined. Branding and the brand experience is the process by which institutions differentiate themselves from other competing organizations. It was assumed that the degree to which honor students consume the brand impacts not only how they understand their student identity on campus but also their beliefs about their education, their campus community, and their own intellectual and social development. A single-site case study approach was employed to illuminate and provide an in-depth description and analysis of the effects of …
Resourcing The Postmodern Pastor: An Examination Of Young Pastors’ Attitudes And The Implications For Denominational Publishers, Bonnie J. Perry
Resourcing The Postmodern Pastor: An Examination Of Young Pastors’ Attitudes And The Implications For Denominational Publishers, Bonnie J. Perry
Ed.D. Dissertations
This study explored the influence of postmodernity on the changing attitudes of young pastors regarding spirituality and discipleship in their adult congregants. The purpose of this study was to educate and equip Christian publishers to resource young pastors who are ministering in a postmodern culture. The study focused on Church of the Nazarene pastors 35 years old or younger in the calendar year 2012, exploring their attitudes toward Christian faith, spirituality, and discipleship. At certain junctures in the study, the young pastors’ attitudes were compared to those of pastors who were 36 years or older in order to determine what …
Increasing Enrollment: Evaluating College-Choice Factors At A Midwest Christian University, Jeremy J. Hayes
Increasing Enrollment: Evaluating College-Choice Factors At A Midwest Christian University, Jeremy J. Hayes
Ed.D. Dissertations
This study evaluated the college-choice factors of 628 freshman students from a Midwest Christian University to determine which variables had the greatest impact on their decision to attend a particular university. Surveys were distributed to freshman students at the new-student orientation during the fall of 2012. The results indicated that institutional factors have the most influence on freshman students’ college-choice decision. In addition, marketing factors are slightly more influential than non-marketing factors. The campus visit is the most influential factor effecting the college-choice decision. The findings also revealed that marketers can be just as influential, if not more, than parents …
Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly
Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly
Honors College Theses
The Internet and social media are changing the way that people interact with the world around them everyday. Individuals are able to learn more about the products they use, places they visit, and other people within their network by simply turning on their computer, smart phone, or tablet. Thanks to this great utility, institutions of higher education around the world are using social media to interact with and market themselves to faculty, students, and even prospective students. After all, universities are aiming to prove that their product can add value to the lives of stakeholders while providing them with benefits …