Education Commons^™

2014 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2014.

2014 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2014.

2014 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2014.

Shu Procures 3d Printer For Use In Curriculum, Enda Mcgovern

Enda McGovern

Sacred Heart University’s John F. Welch College of Business has purchased a 3D printer for SHU professors and students to use as a tool of innovation in classrooms and for academic projects. The idea for procuring the printer came from Enda McGovern, associate professor of marketing and sport management, who is implementing the technology into his marketing principles course this fall.

Imsa360: Fall 2014, Imsa Fund

IMSA Fund Reports

Excellence and Equity

As I write this letter I have now been at IMSA for nine days, though by the time you are reading this I will have been here for almost 90 days. I am excited about what I feel I can offer, and of course a bit anxious about the many things I have yet to learn. But leadership and risk taking are necessary at every great organization and I am confident that the fine people of the IMSA community will work with me to achieve continued excellence for our students and programs on the Aurora campus, across …

Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins

The Mid-America Print Council Conference

This panel will explore the link between today’s small press movement and the formal aspects of commercial printing during the American 20th century. Panelists include Christine Medley , Philip Gattuso, and Nancy Bernardo.

Using as its primary example letterhead from defunct companies in Detroit, and secondarily, specimens of business and legal letterhead from other urban centers of the industrial United States, this panel will examine and discuss: What did letterhead represent to 20th century printers in local markets such as Detroit? What is the significance of printed letterhead, and stationery, to the art of small press printing in post-industrial cities …

Reducing Cheating Opportunities In Online Test, Dale Varble

Atlantic Marketing Journal

Abstract

This paper focuses on reducing cheating opportunities of online test assessment. Increasing use of online test in all course presentation formats (online, blended/hybrid or facilitated) has elevated faculty concerns of cheating. Efforts by educators to reduce cheating have been ongoing and with some success but, as the results of a study reported here more is needed.

Two sections of a course, one online and one onsite were offered the same semester, with the same instructor, syllabus, textbook and tests. The online students took all tests online. The onsite students took all exams online except the last two tests and …

2014 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2014.

Thriving Under Pressure: An Exploration Of Research Productivity In Business Ph.D. Programs, Ivana Milosevic, Ted A. Paterson, A. Erin Bass

Marketing and Management Faculty Proceedings & Presentations

Ph.D. programs have always been difficult and stressful. However, as a variety of factors have led to a tightening of the academic job market, there is increased pressure on Ph.D. students to conduct innovative research that results in top-tier publications. Yet, there is a dearth of research analyzing how Ph.D. students respond to these demands and why some are able to successfully translate this pressure into publications, while others are not. In this study we integrate literatures on job satisfaction, intrinsic motivation, engagement, and thriving in order to conceptualize and empirically test a model of research productivity in Ph.D. programs. …

2014 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for august of 2014.

The Implications Of A University Brand: Institutional Brand Alignment And The Experience Of Honors Students Attending Clemson University, Lori Pindar

All Dissertations

In this research, the process by which honors students interact with the institutional brand and become part of their university is examined. Branding and the brand experience is the process by which institutions differentiate themselves from other competing organizations. It was assumed that the degree to which honor students consume the brand impacts not only how they understand their student identity on campus but also their beliefs about their education, their campus community, and their own intellectual and social development. A single-site case study approach was employed to illuminate and provide an in-depth description and analysis of the effects of …

Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba

Gwyneth H. Crowley

2014 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2014.

Building A Social Media Presence From The Ground Up, Lori Snyder, Cynthia Schmidt

Lori B Snyder

No abstract provided.

2014 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2014.

Resourcing The Postmodern Pastor: An Examination Of Young Pastors’ Attitudes And The Implications For Denominational Publishers, Bonnie J. Perry

Ed.D. Dissertations

This study explored the influence of postmodernity on the changing attitudes of young pastors regarding spirituality and discipleship in their adult congregants. The purpose of this study was to educate and equip Christian publishers to resource young pastors who are ministering in a postmodern culture. The study focused on Church of the Nazarene pastors 35 years old or younger in the calendar year 2012, exploring their attitudes toward Christian faith, spirituality, and discipleship. At certain junctures in the study, the young pastors’ attitudes were compared to those of pastors who were 36 years or older in order to determine what …

Increasing Enrollment: Evaluating College-Choice Factors At A Midwest Christian University, Jeremy J. Hayes

Ed.D. Dissertations

This study evaluated the college-choice factors of 628 freshman students from a Midwest Christian University to determine which variables had the greatest impact on their decision to attend a particular university. Surveys were distributed to freshman students at the new-student orientation during the fall of 2012. The results indicated that institutional factors have the most influence on freshman students’ college-choice decision. In addition, marketing factors are slightly more influential than non-marketing factors. The campus visit is the most influential factor effecting the college-choice decision. The findings also revealed that marketers can be just as influential, if not more, than parents …

Using Marketing Research And Positioning Techniques To Create Imc Campaigns For Private, Charter, Or Public Magnet Schools, John M. Mcgrath Ph.D.

Atlantic Marketing Journal

This article describes how two common tools of consumer marketers, marketing research and positioning analysis, were used to promote enrollment at a private elementary school that draws students from across district lines. The case study uses literature in the relevant fields to follow the process from the development, methodology, and results of the marketing research study to their inclusion in a positioning analysis and map of the school’s perceived strengths and weaknesses, to the final integrated marketing communications (IMC) campaign that resulted.

Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly

Honors College Theses

The Internet and social media are changing the way that people interact with the world around them everyday. Individuals are able to learn more about the products they use, places they visit, and other people within their network by simply turning on their computer, smart phone, or tablet. Thanks to this great utility, institutions of higher education around the world are using social media to interact with and market themselves to faculty, students, and even prospective students. After all, universities are aiming to prove that their product can add value to the lives of stakeholders while providing them with benefits …

Imsa360: Spring 2014, Imsa Fund

IMSA Fund Reports

Pay It Forward

The Greek playwrights wrote of the beautiful selfless concept of "paying it forward" as early as approximately 300 B.C. Later, Ben Franklin and Ralph Waldo Emerson also wrote of its honor. The actual phrase "pay it forward" likely was first penned by the author Lily Hardy Hammond in 1916.

Saying "thank you" to someone who gave you a gift of money or kindness, but who does not expect or even wish to be repaid, by returning the favor to someone else...thus "paying it forward"...is alive and well at IMSA. This issue of 360 showcases several acts of …

2014 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2014.

The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.

International Journal for Business Education

Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.

2014 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Sweeney '14 Named Outstanding Marketing Student, Danielle Kamp

News and Events

No abstract provided.

2014 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2014.

2014 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2014.

Fixing Advising: A Model For Faculty Advising, Robert M. Crocker, Marlene Kahla, Charlotte Allen

Faculty Publications

This paper addresses mandates to fix the advising process with a focus on faculty advising systems. Measures of student success and satisfaction, administrative issues, and faculty concerns are among the many factors discussed. Regression analysis is used to explore long-voiced faculty complaints that students do not follow advice. A case study is used to illustrate changes in one department’s advising process and measures of student satisfaction are reported. A model of advising components is offered to illustrate practices suggested to realize the full potential of the advising process.

02. Business, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

04. Finance, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

03. Economics, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.