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A Study Of Effects Of A Systematically Designed Promotional Message On The Acceptance Of Michigan Regional Educational Media Centers By Nonusers, Jaswant Singh
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The purpose of this study was to examine the effects of using a systematically planned and presented promotional message on increasing the number of public and private K-12 teachers who use the media services of the REMCs.
The following hypotheses were tested: (1) There will be a difference in the proportion of teachers requesting REMC media services in the experimental and control groups as a result of the use of a systematically designed promotional message. (2) There will be a difference in the mean number of media items requested by users in the experimental and control groups as a result …