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Articles 1 - 7 of 7
Full-Text Articles in Education
Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers
Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers
Honors Theses
Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.
Role Of Personality Traits For Entrepreneurial Intentions Of Young Entrepreneurs: A Case Study Of Higher Education Institution, Yuanyuan Cao, Muhammad Mujtaba Asad, Lu Wang, Aisha Naz Ansari, Norah Almusharraf
Role Of Personality Traits For Entrepreneurial Intentions Of Young Entrepreneurs: A Case Study Of Higher Education Institution, Yuanyuan Cao, Muhammad Mujtaba Asad, Lu Wang, Aisha Naz Ansari, Norah Almusharraf
Institute for Educational Development, Karachi
Pakistan being a young country is struggling to provide employment opportunities. However, entrepreneurship is a perceived strategy for reducing unemployment. The trend of entrepreneurship is also emerging among university students. Thus, the ratio of entrepreneurial intention and start-ups is also increasing among university students and graduates. Therefore, this study aims to examine the role of personality traits in the entrepreneurial intentions of young entrepreneurs. Considering this, qualitative methodology was employed with the case study as the research design. A single case of a university with three different departments was taken. In total, n = 9 entrepreneurs were purposely selected from …
Experiential Learning: The Case Of Training Mba Students In An Asian School, Chiyachantana N. Chiraphol, Kuan Yong David Ding, Jack Jiajun Hong
Experiential Learning: The Case Of Training Mba Students In An Asian School, Chiyachantana N. Chiraphol, Kuan Yong David Ding, Jack Jiajun Hong
Research Collection Lee Kong Chian School Of Business
Consulting for a startup company is an effective way for Master of Business Administration (MBA) students to learn about management consulting, and the ways and means of a startup company. This paper discusses the experience of an MBA startup project within the context of a core corporate finance course. The project requires the active engagement of several groups of stakeholders—MBA students, the university’s entrepreneurship incubator, a selection of startup companies, and the project’s academic collaborators. In line with the literature, we find that entrepreneurship education through student-startup collaboration contributes to the students’ entrepreneurial learning, and that the offering of an …
Assessment Of Factors Affecting Dropout Intentions During The First Year In A Modeling School, Mauro Echeverri
Assessment Of Factors Affecting Dropout Intentions During The First Year In A Modeling School, Mauro Echeverri
FIU Electronic Theses and Dissertations
To date, there has been little research done on student dropout rates in modeling schools. This quantitative study utilizes applied research methods to analyze 138 female students in STAGE, a modeling school, where most students are between the ages of 11 and 18 years old. This study aims to examine why students drop out during their first year of study. The model utilized in this research integrates variables derived from Vincent Tito’s theory of departure, in addition to other variables not included in this theory like the parental support impact on extracurricular activities. Correlations analyses were used to assess the …
Enhancing The Impact Of Student-Led Entrepreneurial Initiatives In Egyptian Public Universities, Sherwat Elwan Ibrahim, Hend Ahmed, Lama Atef
Enhancing The Impact Of Student-Led Entrepreneurial Initiatives In Egyptian Public Universities, Sherwat Elwan Ibrahim, Hend Ahmed, Lama Atef
Papers, Posters, and Presentations
Innovation and entrepreneurship are increasingly viewed as key contributors to the creation of sustainable livelihood opportunities for youth and increased socioeconomic resilience. Mindful of this, a noticeable part of the existing literature underscores the essential role played by university-based student-led entrepreneurship clubs in widening students’ engagement in the entrepreneurship ecosystem; increasing their entrepreneurial intention; improving their interpersonal and enterprise skills, and giving them the opportunity to gain hands-on experience through practical learning. This, in turn, improves their self-employment prospects and supports them in the creation of successful future entrepreneurs and employees. Additionally, the student-led entrepreneurship clubs help students bridge the …
Developing And Embedding A Pedagogy Of Entrepreneurial Resilience In Third Level Education, Niamh Imbusch, Oliver Herbst, Roisin Donnelly
Developing And Embedding A Pedagogy Of Entrepreneurial Resilience In Third Level Education, Niamh Imbusch, Oliver Herbst, Roisin Donnelly
Other resources
No abstract provided.
The Role Of Response Efficacy And Risk Aversion In Promoting Compliance During Crisis, Veronica L. Thomas, Hooman Mirahmad, Grace Kemper
The Role Of Response Efficacy And Risk Aversion In Promoting Compliance During Crisis, Veronica L. Thomas, Hooman Mirahmad, Grace Kemper
Marketing Faculty Publications
This research examines consumers' compliance with behaviors that focus on preventing the spread of COVID‐19. Drawing on Protection Motivation Theory and research on efficacy, we find that, during a pandemic, consumers who have higher perceptions of response efficacy are less likely to engage in risky consumption behaviors (Study 1) and more likely to engage in protective consumption behaviors (Study 2). This effect is moderated by risk aversion, such that as risk aversion increases, COVID‐compliant behaviors increase even when consumers do not believe in their ability to effectuate change. Further, the relationship between response efficacy and COVID‐compliant behaviors is mediated by …