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Education Commons

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Educational Methods

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Conference

2013

Articles 31 - 32 of 32

Full-Text Articles in Education

Teaching Applied Psychoanalytic Concepts With Online Assisted Technologies: An Australian Case Example, Sarron Goldman Feb 2013

Teaching Applied Psychoanalytic Concepts With Online Assisted Technologies: An Australian Case Example, Sarron Goldman

eCULTURE

The present report is a review of an Australian case example of teaching psychoanalytic concepts with online assisted technologies. It is a first attempt to address a hiatus in the extant literature. A descriptive account of the hybrid teaching methodology that was employed is offered through a consideration of: students’ online responses, the teacher-developer’s reflections on his teaching experience, as well as formal and informal student feedback. Despite the anecdotal nature of the study, findings lend credence to the suggestion that the online medium has an enormous potential for teaching applied psychoanalysis. Specifically the cyber-classroom contributes to interactivity, situated learning, …


The First Global Google Online Marketing Challenge 2008: Perspectives Of Ecu Student Participants, Peter Ling Feb 2013

The First Global Google Online Marketing Challenge 2008: Perspectives Of Ecu Student Participants, Peter Ling

eCULTURE

University students enjoy experiential marketing education that involves live cases and competition projects. While empirical studies have focused on various marketing education disciplines, few have investigated live global competition projects in the integrated marketing communications discipline. This study explored the perspectives of Edith Cowan University undergraduate and postgraduate students who participated in the first global Google Online Marketing Challenge in April-May 2008 as an optional assessment in an integrated marketing communications unit, which is part of the Advertising and Public Relations majors in the School of Communications and Arts. Participation in the Challenge was analogous to Kolb’s experiential learning theory …