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Full-Text Articles in Education
Preferred Methods Of Communication Of Millennial Alumni Of The University Of Arkansas’ Agricultural Education, Communications And Technology Department And The Impact Of Brand Community On Potential Philanthropy, Wells William Clark
Graduate Theses and Dissertations
Higher education institutions depend upon alumni support (Gaier, 2005). Understanding how those institutions communicate with alumni about methods of financial giving is necessary in securing their support. The concept of brand community, an idea formed through social relationships amongst consumers of a common brand, regardless of location, who acknowledge their overlapping interests and share traditions and a sense of duty related to the brand (McAlexander et al., 2006; Muniz & O’Guinn, 2001), can contribute to desired behaviors such as donations and engagement in alumni groups. Exploration of this concept was conducted in relation to young alumni (those graduating from 2008-2018).The …
An Investigation Of Promotional Practices Used To Raise Money For Music Programs In Public Schools, John Marvin Clark
An Investigation Of Promotional Practices Used To Raise Money For Music Programs In Public Schools, John Marvin Clark
Graduate Student Research Papers
Many music teachers work in school systems that do not give the music departments enough financial support to implement effective programs. These teachers must seek more financial support if they are to accomplish their educational goals. The problem, therefore, was how to provide music specialists with promotional ideas for raising the funds necessary to operate effective music programs.