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Considerations Of A Tuition Reset At Small, Non-Selective Liberal Arts Colleges, Lynda J. Holt

All Theses And Dissertations

Small, non-selective liberal arts colleges have been increasingly caught in a cycle of deepening discount rates to ensure student enrollments while raising tuition rates to earn more funds from students paying the full cost. However, continually discounting tuitions to attract students can lead to a point of diminishing returns, at which the college is no longer able to achieve the net revenue necessary to cover the operational costs of the institution. Several colleges have undertaken a tuition reset to both lower listed tuition and limit the discount rate at the college. The action to undertake a tuition reset is a …