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Best Practices For Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs, Douglas J. Swanson Ed.D Apr Aug 2015

Best Practices For Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Assessment of student learning in higher education is no longer optional, because the public increasingly expects universities to spend less and produce more. Generating detailed, meaningful assessment is challenging, particularly for smaller-sized mass communication programs with limited resources. Mass communication-focused assessment literature is scarce. This best practices essay reviews other research to illustrate proven examples of ways to assess simply and effectively in undergraduate mass communication programs to achieve maximum faculty support and curriculum improvement.


Student Learning In High-Impact Practice Mass Communication Courses, Douglas J. Swanson Ed.D Apr Apr 2015

Student Learning In High-Impact Practice Mass Communication Courses, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

College and university high-impact practice (HIP) courses involve students in intensive values-focused learning inside and/ or outside of the traditional classroom environment. Much research has documented that participation in HIPs increases student retention and graduation rates. At the same time, the nontraditional learning structure of an HIP course can complicate a thorough assessment of student learning. Anecdotal evidence reflects strong involvement in HIPs by mass communication programs, although communication efforts in this regard are not as well documented in the literature as efforts in other fields. This essay briefly defines HIPs and presents an appropriate theory that would guide HIPs ...