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Generational Giving In Public Higher Education, Christine Bernot
Generational Giving In Public Higher Education, Christine Bernot
Murray State Theses and Dissertations
Abstract
Competition for donors and dollars between higher education and the non-profit sector has never been greater, with Americans giving nearly $450 billion in philanthropic support to charitable organizations in 2019 (IUPUI, 2020). Alumni of higher education institutions are a natural constituency group with a history of giving back to support student needs and programs.
New research in fundraising for higher education analyzing generational giving behaviors of alumni graduate donors could help universities better understand their giving results and support the innovation of new fundraising strategies and best practices. This quantitative research study used historical giving data to examine the …