Education Commons^™

Linkedin Blunders: A Mixed Method Study Of College Students’ Profiles, Ruby Daniels, Sara D. Pemble, Danille Allen, Gretchen Lain, Leslie A. Miller

Marketing Faculty Publications

Although a significant need exists for college students to market their job skills effectively to potential employers, no prior research systematically analyzed the quality of information included in college students’ LinkedIn profiles. This study used a marketing framework to evaluate the effectiveness of information in LinkedIn profiles posted by current and former community college students. The mixed method study analyzed 340 publicly available LinkedIn profiles for students who reported attending 89 community colleges in the United States. The results suggest many college students may not understand how to use a LinkedIn profile to market their skills to potential employers. Key …

Leveraging Linkedin: How Can Educators Help College Students Market Themselves?, Ruby Daniels, Mark Dempsey

Marketing Faculty Publications

To successfully transition from college to career, community college students must be prepared to sell their skills to potential employers. LinkedIn, the world’s leading professional networking website, provides college students and graduates with an affordable platform to promote their knowledge, skills, and abilities. Unfortunately, students often do not know how to communicate a unique value proposition in their LinkedIn profiles. In response, the National Convergence Technology Center (CTC), based in Collin College, developed a 30-minute webinar to train community college educators about how to avoid common mistakes in LinkedIn. High interest in the webinar as well as responses to a …

Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca

Marketing Faculty Publications

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial students, in challenging the growth of massive open online courses (MOOC). Specifically, the use of personalized, class-specific, video content made available on YouTube, in which the professor-of-record appears, is examined as a complementary learning platform for students required to read textbook material in preparation for class discussions.

Method / Design and Sample: Students were required to view class-specific digital videos on YouTube and thereafter complete a questionnaire to examine …