Education Commons^™

The Role Of Response Efficacy And Risk Aversion In Promoting Compliance During Crisis, Veronica L. Thomas, Hooman Mirahmad, Grace Kemper

Marketing Faculty Publications

This research examines consumers' compliance with behaviors that focus on preventing the spread of COVID‐19. Drawing on Protection Motivation Theory and research on efficacy, we find that, during a pandemic, consumers who have higher perceptions of response efficacy are less likely to engage in risky consumption behaviors (Study 1) and more likely to engage in protective consumption behaviors (Study 2). This effect is moderated by risk aversion, such that as risk aversion increases, COVID‐compliant behaviors increase even when consumers do not believe in their ability to effectuate change. Further, the relationship between response efficacy and COVID‐compliant behaviors is mediated by …

Linkedin Blunders: A Mixed Method Study Of College Students’ Profiles, Ruby Daniels, Sara D. Pemble, Danille Allen, Gretchen Lain, Leslie A. Miller

Marketing Faculty Publications

Although a significant need exists for college students to market their job skills effectively to potential employers, no prior research systematically analyzed the quality of information included in college students’ LinkedIn profiles. This study used a marketing framework to evaluate the effectiveness of information in LinkedIn profiles posted by current and former community college students. The mixed method study analyzed 340 publicly available LinkedIn profiles for students who reported attending 89 community colleges in the United States. The results suggest many college students may not understand how to use a LinkedIn profile to market their skills to potential employers. Key …

Leveraging Linkedin: How Can Educators Help College Students Market Themselves?, Ruby Daniels, Mark Dempsey

Marketing Faculty Publications

To successfully transition from college to career, community college students must be prepared to sell their skills to potential employers. LinkedIn, the world’s leading professional networking website, provides college students and graduates with an affordable platform to promote their knowledge, skills, and abilities. Unfortunately, students often do not know how to communicate a unique value proposition in their LinkedIn profiles. In response, the National Convergence Technology Center (CTC), based in Collin College, developed a 30-minute webinar to train community college educators about how to avoid common mistakes in LinkedIn. High interest in the webinar as well as responses to a …

The Value Of An Onsite Residency Experience For Online Mba Programs, Paul Christ, Paul Arsenault, Jack Gault

Marketing Faculty Publications

The number of institutions of higher education offering MBA programs entirely online has expanded dramatically. While such educational options offer advantages for students who cannot easily attend in-class courses, online programs do present a number of challenges for MBA programs including concerns related to assessment, institutional engagement and adequately addressing important business issues such as innovation. To address the challenges presented when delivering programs through distance education methods, many business programs require online students attend one or more on-site “residency” sessions. This paper focuses on one approach to conducting a residency.

Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca

Marketing Faculty Publications

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial students, in challenging the growth of massive open online courses (MOOC). Specifically, the use of personalized, class-specific, video content made available on YouTube, in which the professor-of-record appears, is examined as a complementary learning platform for students required to read textbook material in preparation for class discussions.

Method / Design and Sample: Students were required to view class-specific digital videos on YouTube and thereafter complete a questionnaire to examine …

Undergraduate Business Internships And Career Success: Are They Related?, Jack Gault, John Redington, Tammy Schlager

Marketing Faculty Publications

No abstract provided.