Tourism and Travel Commons^™

An Analysis Of The Micro-Determinants Of Domestic Holiday Expenditure By Households In The Republic Of Ireland, Lisa Noonan

Irish Business Journal

The dramatic decrease in overseas visitors to Ireland in 2020 due to the Covid-19 pandemic has demonstrated the risks, for the tourism sector, associated with being over-reliant on international tourism. Growing the domestic tourism market is now critical for sustaining jobs and businesses within the sector. The purpose of this paper is to examine the micro-determinants of expenditure on domestic holidays by households in the Republic of Ireland.

Using data from the Irish Household Budget Survey 2015-2016, instrumental variable estimators are used to conduct the analysis. The results reveal that disposable income, being located in the Border, Midlands and Western …

Harvesting A New Synergy: Exploring ‘Smart And Green’ Hotels Within The Context Of The Irish Hospitality Industry, Yi Sheng Tan

Masters

Hospitality emphasizes the ability for exchange of friendly and generous reception between businesses, guests and strangers. The complex nature of future travel and tourism industry directs the converging forces towards the hospitality industry to develop progressive strategies in response to increasing economic turbulence. Within the hotel sector, particular emphasis on emerging opportunities like sustainability and digitization are quickly shaping the strategic agenda in this competitive sector. It is envisaged that the hospitality industry will differ completely from today, owing to developments in artificial intelligence and smart technology. This research has explored the key components of the overall ‘smart and green’ …

What Supports Are Needed To Encourage And Assist Community Festivals And Events To Succeed And Grow? An Empirical Study., Helen Mcdwyer

Theses

Abstract: Communities are motivated to host festivals and events for a myriad of reasons. They generate important economic and social benefits for an area with increased visitor numbers, increased local spending and greater community cohesion. Festival and event tourism is an important segment of the overall tourism product in Ireland, particularly in an area such as Kerry where there is a heavy reliance on tourism. Many festivals and events in Kerry are organised by community and voluntary groups and yet these groups are increasingly pressurised to increase the professionality of their offering to compete for regional funding and sponsorship. Changes …

Exploring The Role Of Irish Local Authorities In Tourism Development: A Senior Management Perspective On Tourism Development In Cork County Council, Monica Moisuc

Masters

In an Irish context, the government's engagement in tourism and its role in developing the sector is acknowledged across most Irish government publications. However, despite efforts made to highlight the major role of the government in tourism, the number of studies that seek to understand how Irish local governments are engaging in tourism is limited. In an attempt to fill this knowledge gap, this study brings a new contribution to the current relevant literature by exploring the role of the government in developing tourism within a local Irish context.

Using a qualitative case-study approach, the particular entity under investigation is …

Analysis Of The Current Public Relations Practices Within The Irish Luxury Hotel Sector And The Importance Of These Practices To The Industry., Aoife Ducatta Lohse

Theses

The purpose of this study was to investigate the current knowledge, importance and application of public relations within Irish Luxury Hotels. Another aim was to find out how the public relations theories of relationship management, strategic management and communications are used in the sector.

The research methodology in this study used a mixed method approach. Quantitative research was used in the form of an online questionnaire and qualitative research was used in the form of semi-structured interviews. The online questionnaire was distributed to all luxury four star and five star properties with an online presence in Ireland with an aim …

Assessing Service Quality In Adventure Tourism, Prof. Antonie Bauer

Irish Business Journal

The purpose of this paper, which is based on a survey of activity providers in South West Ireland, is to assess the quality of adventure tourism offerings and to investigate which aspects of the experience contribute most to visitors’ perception of quality. In addition, it explores the validity of different methods for the assessment of service quality. A new importance weighted method is developed that avoids the inconsistencies of existing approaches and has higher predictive value than the other models for the Irish sample. A simple performance only approach is second best in explaining variation in overall perception of quality, …

Critical Success Factors In The Promotion Of Sustainable Rural Tourism By Destination Marketing Organisations: A Study Of Ballyhoura Fáilte, Louise Nugent, Siobhán Lynch

Irish Business Journal

With the Irish tourism industry maturing, destination marketing organisations (DMOs) must meet tourists’ changing expectations. For rural tourism destinations, the challenge lies in ensuring that they obtain a position of sustainability in the Irish tourism industry (Department of Arts, Heritage and Gaeltacht, 2011). Due to the highly volatile nature of the Irish rural tourism industry, treating rural tourism like any other product does not comply with the new approach to destination marketing management, which considers the resources available, the environment, the tourist, and the residents themselves (Buhalis, 2000; Pike, 2008). The aim of this study is to carry out a …

Golf Tourism In Ireland: An Inbound Perspective, Brian Murphy

Theses

The fact that Ireland has some of the finest natural golf courses in the world is not a new phenomenon, with renowned courses such as Waterville, Ballybunion and Royal Country Down regularly appearing in the list of top ten best golf courses in the world. The sheer ruggedness and natural beauty of many of Ireland’s links golf courses have for many years attracted golfing enthusiasts to our shores. The experience of playing these magnificent courses is only surpassed by the warmth and hospitality which is shared by the local people. Ireland has a reputation for welcoming visiting tourists with open …

Cork City : The Untapped Tourism Potential, Frank O'Sullivan

Theses

This research focuses on Cork City and the attributes of the city, which possess the ability to enhance the tourism product, yet remain largely ignored. The study includes the opinions, perceptions and analysis of key figures in the local tourism industry. The study highlights the key promotional bodies representing Cork City as a tourism destination and their shortcomings.

The research delves into the initiatives and projects charged with enhancing the tourism product. The access providers are examined in terms of their significance and contribution to the local tourism market. The impact of the European Capital of Culture is analysed. Cork …

A Framework Of Best Practice For Community Based Tourism Inititives, Cornelius O'Sullivan

Theses

This study commences with a detailed analysis of the tourism industry from a global perspective charting its inception through the time of the Persian, Assyrian, Greek, Egyptian & Roman empires to the present elimate, surpassed then by adherence to future predictions. The study then moves to examine the Irish tourism product by acknowledging the individuals who have pioneered & continue to survey its development. The study in response to its principle aim of creating a Framework of Best Practice for Community Based Tourism Initiatives identifies, discusses & evaluates in detail four core fundamental building blocks for such initiatives. These four …

An Examination Of The Impact The Single European Currency Will Have On Tourism In The Cork And Kerry Region By Ronan Doyle., Ronan Doyle

Theses

This study has been conducted at a time when Ireland’s tourism industry is booming. Following eight successive years of growth there exists an air of invincibility surrounding the sector. However, on P‘ January 2002 the European Single Currency will come into circulation in the form of Euro notes and coins, and with it comes the seeds of change. It could very well profoundly transform Irish tourism and will undoubtedly involve changes in business behaviour and practice. The study examines tourism in Ireland at national and regional level. It explores the foundations behind the European Single Currency and its implications for …

An Economic Assessment Of The Tourism Industry In The Tralee Area And Possible Future Development, Patrick M. Mcelligott

Theses

This study has been carried out at a time when Tralee is trying to develop a viable tourism industry and aims at analysing the impact of this process. It studies Tralee s transition over the last decade from being a commercial town to becoming a recognised tourist destination. The present state of the local tourism product is portrayed and fixture courses of action suggested. This analysis is conducted utilising the views of tourists, tourism operators in the town and current industry thinking. Relevant hterature is examined and questionnaire surveys of tourists and accommodation providers were administered and their results investigated. …