Tourism and Travel Commons^™

Exploring The Role Of Irish Local Authorities In Tourism Development: A Senior Management Perspective On Tourism Development In Cork County Council, Monica Moisuc

Masters

In an Irish context, the government's engagement in tourism and its role in developing the sector is acknowledged across most Irish government publications. However, despite efforts made to highlight the major role of the government in tourism, the number of studies that seek to understand how Irish local governments are engaging in tourism is limited. In an attempt to fill this knowledge gap, this study brings a new contribution to the current relevant literature by exploring the role of the government in developing tourism within a local Irish context.

Using a qualitative case-study approach, the particular entity under investigation is …

Critical Success Factors In The Promotion Of Sustainable Rural Tourism By Destination Marketing Organisations: A Study Of Ballyhoura Fáilte, Louise Nugent, Siobhán Lynch

Irish Business Journal

With the Irish tourism industry maturing, destination marketing organisations (DMOs) must meet tourists’ changing expectations. For rural tourism destinations, the challenge lies in ensuring that they obtain a position of sustainability in the Irish tourism industry (Department of Arts, Heritage and Gaeltacht, 2011). Due to the highly volatile nature of the Irish rural tourism industry, treating rural tourism like any other product does not comply with the new approach to destination marketing management, which considers the resources available, the environment, the tourist, and the residents themselves (Buhalis, 2000; Pike, 2008). The aim of this study is to carry out a …