Tourism and Travel Commons^™

Catering To Diverse Visitor Requirements At Ecclesiastical Heritages: Challenges For Upholding Spiritual Values, Site Authenticity, Integrity And Identity, Vreny Enongene

Conference papers

Tourism to sacred sites is growing exponentially, with these numbers expecting to double by the year 2020 (UNWTO, 2014 and Tourism & More, 2014). According to Alen (2012), 60% of visitors to sacred places in Israel are strictly tourists as opposed to pilgrims. In addition, there is an identified changing nature and demand of these contemporary sacred site visitors, of which the typical faith-based visitor is no exception (Kartal et al., 2015). Thus, catering to the diverse requirements of these contemporary sacred site visitors, to include aspects such as the demand for satisfaction from spiritual renewal services, as well …

Walking The Paths Of Fr John Sullivan: A Potential Irish Pilgrimage Route And Trail For The Sick And Needy, Vreny Enongene, Kevin Griffin, Tony Kiely

Conference papers

Spiritual tourism is said to be growing in popularity globally, and so is the interest in the development of products and services to meet the needs and expectation of this growing market segment. Scholars are equally interested in the development of niche faith-based markets and products, as evident in the most recent international conference on niche market formation for faith-based tourism that took place in Malta on the 20^th of October 2017. However, it is equally evident on a global scale that destinations that are host to ecclesiastical heritages are increasingly developing and redeveloping new and old products respectively, …

Exploring The Role Of Irish Local Authorities In Tourism Development: A Senior Management Perspective On Tourism Development In Cork County Council, Monica Moisuc

Masters

In an Irish context, the government's engagement in tourism and its role in developing the sector is acknowledged across most Irish government publications. However, despite efforts made to highlight the major role of the government in tourism, the number of studies that seek to understand how Irish local governments are engaging in tourism is limited. In an attempt to fill this knowledge gap, this study brings a new contribution to the current relevant literature by exploring the role of the government in developing tourism within a local Irish context.

Using a qualitative case-study approach, the particular entity under investigation is …

A Proposed Framework For Measuring The Effectiveness Of Social Media: A Study Of Irish Tourism, Colm Barcoe

Practitioner Journals

Over the past five years, visitations of American holidaymakers to Ireland have grown exponentially owing to the online strategies of Tourism Ireland, a Destination Marketer (DMO) with a meagre budget which is extended by their understanding of best practices to maximise their monetary allowance. This suggested framework incorporates a range of Key Performance Indicators (KPIs) such as financial, marketing and operational that offer a scale of measurement from which the Irish DMO can monitor the success of each promotional campaign when targeting the US and Canada. These are presented not as final solutions but rather as suggestions based on empirical …